Midtown Alliance members, including organizations and individuals, embody collective action for a place that continues to get even better as it grows. Our membership is comprised of a diverse cross-section of corporations, small businesses, schools and community institutions as well as residents, restaurants, and retailers. Thank you to all our members for their commitment.


Midtown Alliance members as of 2016


Networking events planned for 2017, including:

  • Content-rich “Let’s Talk Midtown” events, where members hear from experts on urban issues at popular Midtown venues

  • Mix-it-up “Midtown Mixers” for a less formal networking experience at Midtown’s hip restaurants

  • Midtown Alliance 2017 Annual Meeting at the Fox Theatre on February 8, 2017 with addresses from Atlanta Mayor Kasim Reed and urban issues expert Christopher B. Leinberger


Attendees at the Midtown Alliance 2016 Annual Meeting

Midtown Alliance’s 2016 Annual Meeting featured keynote speaker Fred Kent, founder of the Project for Public Spaces, known internationally as an expert on revitalizing city spaces through placemaking strategies. His “Power of Ten” concept encouraged Midtown to partner in creating people-centric places by concentrating activities. Midtown Alliance is applying Kent’s principles to ideas we are exploring for potential future enhancements to public spaces around the Arts Center MARTA station, High Museum of Art and Colony Square.

“Midtown Atlanta has the opportunity to be not just good, but great,” remarked Kent. “There is a compelling need to create engaging public spaces where people are drawn to connect with each other. Having more of these types of places drives economic growth and a genuine sense of community.”


Increase in the number of Midtown’s newest and favorite restaurants, shops and service providers offering 10% discounts to Midtown Alliance members through the Member Deals & Discounts program.




Coming Soon

Midtown Alliance is piloting in 2017 a project exclusively for members that takes the best features of the Deals & Discounts program and translates them into a smartphone loyalty app. The app serves up offers in proximity to the user for unique dining, nightlife shopping and other experiences, which can be redeemed at participating Midtown Alliance member merchants. The best part about this project is that it encourages members to get out and explore their District on foot and spend dollars locally in Midtown’s street-level businesses. 


Familiar Face: Philip Rafshoon, Director of Member Engagement

Philip, a longtime Midtown resident and former owner of the Outwrite Bookstore and Coffee House at 10th and Piedmont, joined Midtown Alliance in 2016 to lead member engagement initiatives. In recognition of his service to the Atlanta community, Philip has received the Human Rights Campaign Humanitarian Award and two Atlanta Phoenix awards from the Mayor's Office.

At Midtown Alliance, he works with stakeholders - including residents, corporations, small businesses, nonprofits and venues - to increase and enhance membership, create new programs, and continue to help strengthen quality of life in Midtown Atlanta.


2016 Wins Create More Interest in Midtown ATL

Midtown Alliance operates a marketing and communications program to bring the community closer to the Midtown ATL brand and create local exposure for the partners and programs that positively impact our district. Our efforts include story gathering, social media, digital marketing, publications, media relations activities and a host of special projects that appear throughout the district on street banners and sidewalks. The past year brought in more followers who want to stay connected to news and events in the heart of it all.


Growth in 2016 on the @MidtownATL Twitter channel

which went from 65K to 140.5K followers to match the size of the Atlanta Business Chronicle’s channel. Midtown Alliance also recaeived the coveted blue checkmark “Verified” status from Twitter as a community information source.

Users from commercial real estate, design, media and other industries that downloaded reports, maps and information from our online Resource Center last year.


Increase in the number of followers on the @Midtown_ATL Instagram account over the past 12 months.


Growth in our e-mail subscriber list in 2016 through proactive marketing strategies.